NTRA Launches Interactive Virtual Horse Racing Game

June, 7, 2010 -- The National Thoroughbred Racing Association (NTRA) today announced the official release of the NTRA Virtual Horse Racing Game on its Website at www.NTRA.com/virtualracing/.

The NTRA Virtual Horse Racing Game provides both entertainment and education value by allowing racing enthusiasts, from beginners to the most experienced handicappers, to participate in a virtual world of breeding, owning, training and racing their own stable of horses.  Each player has the ability to manage every aspect of his or her horse’s career.  In addition, the game also allows fans to simulate upcoming major stakes races with the actual contenders and their real-life attributes depicted under simulated racing conditions.

“The Fantasy Horse Racing Game provides a unique and entertaining platform for fans to engage in Thoroughbred racing,” said Keith Chamblin, Senior Vice President of the NTRA. “It is a key component of our social networking strategy designed to grow the online community of horse racing fans in a manner that allows them to engage with our sport on their terms and at a level and pace of their choosing.”

The NTRA Virtual Horse Racing Game is operated by Horse Racing Simulation LLC, a leading developer and distributor of horse racing entertainment platforms, and has more than 100,000 active players worldwide. Fans can register to play the game by logging onto NTRA.com. The game offers a variety of levels of play and can be accessed for free.

“The power of the NTRA Fantasy Horse Racing Game is its ability to bring together all levels of fans. Most importantly, it allows new racing enthusiasts the chance to learn all about the sport,” said Michael Calderone, CEO of Horse Racing Simulation LLC.  “The game and community will provide endless hours of entertainment whether you want to climb aboard some of the greatest Thoroughbreds who ever lived like Man o’ War, Pharlap or Zenyatta, or actually manage a full stable of virtual horses and compete for prizes and awards.”

Horse Racing Simulation LLC is an interactive media company whose focus is developing and deploying entertaining and educational horse racing programs.  Horse Racing Simulation, established in 1999, operates the world’s largest social interactive horse racing game and community found at www.horseracegame.com.

 

The NTRA is a broad-based coalition of horse racing interests consisting of leading Thoroughbred racetracks, owners, breeders, trainers, horseplayers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants. The NTRA has offices in Lexington, Ky., and Rye Brook, N.Y. NTRA press releases appear on the NTRA web site, NTRA.com.